G.I. José is a Latino military personnel. He is a parody G.I. Joe from the toy franchise of the same name. he is called "A Real Mexican Hero". He, like Joe, advocates for safety on his show, which was seen in "Back to the Woods". After delivering the message, he then attempts to sell trinkets to the children and offers to beat the dents out of a car.
When the television signal goes out in "Seahorse Seashell Party", Peter Griffin is disappointed that he can't watch G.I. José followed by a cutaway of José giving impractical advice on the treatment of a cut on a child's forehead.